| |
| |
|
Cellphone Articles, Mobile Phone News and Information |
|
|
What SMS Users Are Telling Telcos
The recent rollout of 3G-ready mobile devices has caused a lot of excitement in the Telco industry, especially in the Asia-Pacific region. This article will highlight the message that current customers are sending through their SMS messaging habits. Many consumers have been used to sending SMS for at least 2 years. Even with its humble typing of tiny keypads and source of simple news channel, SMS is a global phenomenon. Telcos must take time to study what their customers are saying. Here are some guideposts. Equitable Pricing Plan: Most customers fall under a mobile plan that guarantees a certain number of free SMS a month. This will imply that even with future sophisticated messaging systems, they are still more inclined to expect the same pricing plan. Thus it could be inappropriate to introduce a per-messaging pricing, no matter of sophisticated the delivery. Telcos must conduct extensive market research to find the correct pricing plan. Customisation of Ads: Customers are not only willing to receive high quality advertisements on their mobile devices, but also want these advertisements to be customized to their interests and preferences. This implies that customers are ready to share more personal details and the mobile devices can be viewed as a channel for dynamic and real-time feedback channel. This may spell the demise of the print newsletter and survey form as the penetration rate for mobile devices increase. Unchanged Keypad: Many critics of the SMS system had reservations that customers are not adept at typing messages through small mobile device's keyboard. They had felt that the customer is too impatient and too many typing errors will be made. Well they were wrong! Telcos should collaborate with phone makers to keep the current mobile device's keyboard unchanged and concentrate on keeping the screen larger and equipped with better resolution. Integrating the experience: Telcos must pay heed in collaborating with the various broadcasting corporations to create an integrated experience. Current mobile device users are very comfortable in voice and SMS communication. Take this as an example: A customer plays a LAN game on broadband in an Internet Café, decides to leave the play-station and continues the game on a mobile device. When he reaches home, he turns on his home entertainment system and continues the final stage of the game. This is possible with the GPRS system and 3G Technology synergising with the broadcasting corporation. But more importantly, a number of media and communication providers benefit from this integration. New revenue streams can be developed. The overlooked education industry: It is unfortunate that the education industry has not fully utilized SMS to complement the delivery of lecture notes and tests. The same grouses are the small mobile device screen and the lack of security features to determine the identity of the user. However, with 3G technology, educators should think out of the box and allow students to spend more time off campus to conduct their own research. Occasionally, they can arrange for the student to sit for a test that can be transmitted through their mobile devices. Untapped Security Market: The Mobile Device can be the next "in-thing" as a security device. The concept is relatively simple. The student's location can be tracked by the GPRS system through the mobile device and the parent can have a face-to-face chat with the child. This concept can also be stretched to include these devices in various parts of a car - i.e. like a black box in a plane. If there are any major accidents, insurance companies can view these recordings and get a better picture of the accident. About The Author Colin Ong TS is the Managing Director of MR=MC Consulting (http://www.mrmc.com.sg) and Founder of the 12n Professional Online Networking Community (http://www.mrmc.com.sg/12n)
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Some Tips For The Safe Use of Cell Phones And Batteries 1. Increase the life span of your cell phone and battery by following the manufacturer's directions for using the phone and charging the battery. Call Mexico at Rates as Amazing as the Murals It's a country that speaks through its numerous murals and is vibrantly creative and colorful in their representation of the ancient Mayan and Teotihuacán history. It's little wonder that tourism is a booming industry in Mexico. Prepaid Cell Phone for Teenagers It's hard to look back and imagine what we did before we had cell phones! If you were out and about, and needed to call someone quickly - you would find yourself driving around looking for a pay phone to use and hoping you had change in your pocket to make the call. My how technology has changed over the years; not only are cell phones an everyday must for most people, but there are hundreds of cell phone models and service packages to choose from. An Introduction to Text Messaging Why Text?Text messaging is a quick way to stay in touch with people for personal or business purposes. With text messaging, you can chat with a partner by typing on the keyboard and reading what they write to you on the screen. Telephone Tips, Techniques and Etiquette Whether using the telephone for business or personal use, using this communication tool effectively means being timely, communicating clearly and having the other person's interest in mind.1 - Plan and schedule your telephone calls so that you can allow time for off-track discussions. Cell Phone Plans - Choices Abound! The Future Is FlexibleGone are the days when the only way you could afford a cell phone was to buy into a lengthy cell phone plan. In those early days, a cell phone plan included a seemingly ironclad contract that lasted a minimum of three years. Calling Cards and Prepaid Phone Cards To Help You Save Money You can now save quite a bit of money on your long distance calling simply by using prepaid phone cards. It wasn't too many years ago that making a call overseas or even to an old friend in a neighboring state would be very expensive and even prohibitive. Camera Cell Phone Samsung Camera cell phone by Samsung - description.Samsung manufacture a large selection of cellular phones including camera cell phone by Samsung. Mobile Phone Unlocking In the world today, you will but a phone, and it will be locked to one single network. This is because the network providers lock the phones to only accept their SIM cards, so you don't change network. Be In When Youre Out Busy entrepreneurs cannot be at their desk twenty four hours a day, seven days a week. Wouldn't it be great if you could have your calls routed to your mobile phone, or find out who has called you first without having to wade through a large amount of voice mail messages when you get back to the office?Until recently the costs of buying a phone system that provides the above facilities and more, was and still is astronomical. Should Your Teenage Have A Cellular Phone? The time has come and your teenager has asked for one but you're not sure if you should supply one or not. No were not talking about a car. So Many Cell Phone Providers! Wherever you're located, the likelihood of having a choice among several cellular service providers for your wireless needs is high. Major cities usually have a choice between 3-5 major service providers and another 2-4 mini cellular players. Security of GSM System IntroductionEvery day millions of people use cellular phones over radio links. With the increasing features, the mobile phone is gradually becoming a handheld computer. Knowing the difference between Cell Phones and Cell Phone Plans Will Save You Time and Money Many people go looking for cell phones without too much emphasis being put on the cell phone plans. Many new users who sign up to the different networks have been sold to rather than choosing the best option the suits them. Camera Cell Phones -- More Uses Than You Could Have Imagined I was shopping in the large superstore with my five-year-old daughter, perfectly unaware that in the next few minutes I would be living through every parent's nightmare - in an instant my child would disappear from my side. She had been looking through the little dresses right beside me and, when I called her to go try one on, she was no where to be found. Free Camera With Cell Phone Free camera with cell phone - excellent deal.Getting a free camera with cell phone is an excellent deal. Americans Catching on to Wireless Text Messaging Once considered a teenage fad, text messaging popularity in the United States is rising dramatically. According to The Wall Street Journal, 4. Prepaid Cell Phones - Are They Right For You In today's world of communication technology, there's a lot out there to consider before investing in a cell phone plan. With a multitude of carriers offering scores of options, it isn't always easy to isolate the one package out of the many that would best suit your needs. Don't Get Caught Out by the Mobile Phone Matrix Scams Please read the article and leave a comment with your thoughts or experiences.The mobile phone matrix scam has fast become one of the largest growing scams on the internet at the moment and is abundant on many of the internet auction sites, these mobile phone scams offer mobiles for as little as £20. Motorola Cellular Phone Motorola cellular phone - description.Motorola has a great selection of phones and by acquiring a Motorola cellular phone you are getting yourself one of the best and technologically advanced cellular phones.
|
| 3GPCLIP.com | Site Map | Cellphone Articles |
| © 2006 |
