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IKEA – Banned Commercial – Swedish Midsummer
Aidswe asked:
You might have heard of the Swedish midsummer tradition, the day when everybody in Sweden gets drunk and dance around a Maypole. Anyway, last year IKEA Germany produced commercials where they made fun of the swedes and their Midsummer tradition. The commercials got banned by the head office at IKEA Sweden (IKEA is a Swedish company).
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October 25th, 2008 at 7:37 am
Jag bryr mig fan inte om vafan du vill eller tycker. Men jag tänker inte acceptera att resten av världen tror att det är såhär. Men du kanske gör så? Du kan ju gå och rulla dig i din gyttja. Du ska fan inte komma och förolämpa mina värderingar. Du är säkert nån jävla idiot som gillar att betraktas som en jävla grottmänniska. Du kan hålla dina jävla åsikter om saker för dig själv. Väx upp din jävla skithög.
October 27th, 2008 at 2:14 pm
Close to reality? Well, you are not a swedish person and you have no right telling me or some other swede how we celebrate midsummer. This is obviously not real. And everyone that live in sweden knows this. You, as a german can’t come here and say you “know” this is how it is. It’s the same as if i said that germans go celebrate christmas taking a bath in a frozen swamp.
October 28th, 2008 at 10:23 pm
I promise.
This film is as close to reality as any one can get. It’s probably a documentary.
Of course, not all swedes are like this. But according to statistics on the increasing average alcohol intake amongst the swedes (espescially amongst young women the last few yers) it is vast majority who behaves just like this on midsumnmer.
I’ve seen it too often to be surprised.
Every german who’s been to a swedish midsummer celebration know it’s true.
October 30th, 2008 at 8:16 am
I thought Swedish women were cuter than this.
“Hey Olaf, who knocked up the dog”
November 1st, 2008 at 12:27 am
I’m going to do this every fucking day from now on.
November 4th, 2008 at 12:16 pm
Men åååhh! Känner sig den lilla ömfotatde svennebananen lite kinkig? Då var det bra att du skrev den kommentare, får då ser ju tyskarna hur coola vi svenskar är:) Nu kan du känna dig stolt och inte det minsta patetisk
November 8th, 2008 at 4:18 pm
thats pretty much how my last midsummer played out…
I guess zee germans figured us out, but hey! takes one to know one
November 9th, 2008 at 12:50 pm
Oh my goooodd! this is so freakin funny that I start to cry! and im from sweden..just think of the ones from other countries, they must think we are crazy here after have heard our “little frogs” song at leastXD hahahhaaha XDXDXD
November 9th, 2008 at 2:47 pm
goddamn… fucking german nazi commercial, atleast take part of the celebration before tryin to make a commercial of it punkasses…
FÖR SVERIGE I TIDEN!!
November 11th, 2008 at 2:30 am
I get drunk, dance and have a bit of a laugh on most of the midsumer evenings, if not all of them, that doesn’t mean I’m not civilized, it just means I like to party and to get a break from some of the rules and standards of the modern society.
Since the Midsumer celebrations are from our heathen time, then what suits better than to act like a savage viking?!:P Plus how civilized is the german Oktoberfest (or Wiesn)?! Huuuh?! 
Prost/Skål(old version: gutår)/Cheers/Kippis!
November 12th, 2008 at 9:37 pm
Whatever people from other countries read or see about Swedish traditions this is NOT how it happen. It’s just like Christmas only in the summer without presents. Swedes are not dumb people who only want på be drunk and dance like pigs around a pole. We are as civilized as anyone.
November 16th, 2008 at 12:24 am
this is fantastic!
November 17th, 2008 at 10:04 am
Yeah it’s swedish. Swedish actors…
November 19th, 2008 at 3:52 am
Lol speak for yourself. Me and the people I know dance, eat and get drunk ;P
November 21st, 2008 at 7:07 am
In Sweden you just eat some food, u will not be drunk and dance. -.-
November 24th, 2008 at 7:58 am
They try to catch the Swedish accent i guess? Do they speak Swedish?
November 26th, 2008 at 10:49 pm
hahahahahahah så där gåre ju inte till nu!
November 29th, 2008 at 9:25 am
yeaaah i was 2000000 viewer, bow before christ!
November 30th, 2008 at 6:37 pm
My mom was born in Malmo.When I showed her this she laughed so hard she said she had tears running down her legs.I said “mom,maybe you pissed your pants.”
I almost did from laughing.
December 3rd, 2008 at 6:06 am
the kids running around the midsummerpole
the older have a good time with good food and beer and shnapps ;D goodtimes not like this 1600BC commercial ;O but hey if this was sweden now its better than the muslims in their sandholes
December 5th, 2008 at 9:47 pm
No, moran…
December 8th, 2008 at 10:48 pm
This is exactly what happends in sweden at midsummer. Very good depiction of the actual ritual and the various events around it. This commercial was banned because of it’s length and couldn’t fit into the GCP (German Commercial Program). IKEA Germany refused too shorten the commercial, therefore it was never aired.
December 10th, 2008 at 1:04 pm
That never happens where i lkive, i live in Sweden.