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David Beckham - New Motorola Spokesman on Promotion
International soccer star David Beckham has inked a deal to promote Motorola handsets around the world, the company announced Tuesday.
The three-year agreement with Beckham will kick off with advertising appearances and retail promotions in Asia. Motorola will embed exclusive Beckham content–such as screen savers and video clips of the star in action–in Motorola handsets.
Beckham is expected to start his role as Motorola spokesman immediately and will be seen carrying Motorola products during the World Cup tournament.
As part of the deal, Beckham will also promote the newly launched red Moto Slvr phone, a red version of the ultrathin Moto Slvr phone. Part of the proceeds from the sale of these phones and consumers’ monthly cell phone bills go into the Red fund, which was started by U2 rocker Bono and former President John F. Kennedy’s nephew Bobby Shriver to help eliminate AIDS in Africa.
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