Quixtar is a multi-level marketing company, founded in 1999 by the owners of Amway. Quixtar is now owned by Alticor which also owns Amway. While Access Business Group (also owned by Alticor, Inc.) took over the Amway infrastructure in North America, Quixtar still services “Independent Business Owners” (or IBOs) operating in the Amway business model in the United States, Canada and the Caribbean.

It completely replaced Amway in 2001 as the marketing venture for products such as Nutrilite dietary supplements, XS Energy Drinks and Artistry cosmetics in those North American regions.

Via Wikipedia

But now, it has been classified as scam.

Do not join this kind of Multi Level Marketing (MLM).

And they even admits, that they manipulate Google by ‘bombing Google’ search results.

Multi-level marketing giant Quixtar began a “Quixtar Web Initiative” to manipulate Google results. The project was considered by many to be a clear and flagrant violation of Google’s Quality Guidelines.

According to a web article called Quixtar Admits Google Bombing, a Quixtar Diamond told members that the company had “hired geekoids who were spending their time Google bombing positive info about Quixtar so that the negative sites would be buried way down at the bottom of the Google list when a prospect types in Quixtar [in a search engine]. Nobody will even be able to find the negative sites anymore.”

The goal presented was to smother anti-Quixtar sites, such as a consumer protection group, an eBook about Amway and Quixtar, and grassroots movements from ex-Quixtar members that claim Amway and Quixtar are Pyramid schemes, cults, and use deceptive business practices.

Quixtar’s attempt to lower the ranking of such negative web sites backfired, and, for a few months, Quixtar’s Google results suffered for its attempted Googlebombing.

As of February 2006, a search on Google for “Quixtar ” reveals that Quixtar.com is again the number one result.

The organized effort to manipulate search engine results was first brought to light by bloggers which detailed the evidence in an article “So Busted”.

Ironically, the site that reported Quixtar’s attempt to Google bomb once occupied the first search position under “Quixtar”. Often, in fact, a majority of the top ten results for the term “Quixtar” are sites critical of the Quixtar business opportunity and its lines of sponsorship. This is mixed in with real positive results, however, and helps to show both sides of the arguments.

Quixtar’s initiative included at least 54 Quixtar Blogs and numerous other company-related sites, character assassination blogs, adoration blogs, and various other pages. Immediately after the exposure many of the blogs shut down or reduced their content.

Some of Quixtar’s independent lines of sponsorship have also been among the largest abusers of Google bombing. These independent lines of sponsorship are led by high-level Independent Business Owners, or IBOs, called Diamonds, Crowns, and Crown Ambassadors.

Also via Wikipedia

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