7UP and Mallika Sherawat Promotes ‘Curvy’ Packaging
Clear lime brand of PepsiCo India, 7UP, has unveiled its curvaceous new packaging Curvy. Promoting the new packaging is 7UP’s popular brand mascot Fido Dido in company with Bollywood siren Mallika Sherawat.
Keeping in tune with the buzz surrounding the launch is the Mallika MMS campaign. This is the first time that the television commercial (TVC) will be featured first through MMS and then aired on television. The MMS campaign is supported by a contest that promises 50 lucky winners to meet Sherawat, states an official release.
Via IndianTelevision
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