Clear lime brand of PepsiCo India, 7UP, has unveiled its curvaceous new packaging Curvy. Promoting the new packaging is 7UP’s popular brand mascot Fido Dido in company with Bollywood siren Mallika Sherawat.

Keeping in tune with the buzz surrounding the launch is the Mallika MMS campaign. This is the first time that the television commercial (TVC) will be featured first through MMS and then aired on television. The MMS campaign is supported by a contest that promises 50 lucky winners to meet Sherawat, states an official release.

Via IndianTelevision

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This entry was posted on Sunday, April 16th, 2006 at 10:09 pm and is filed under MMS Pictures. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.